E-Commerce Website Development
Today's consumer is more intelligent than ever. Because of this, eCommerce is more popular now than at any other time in history. Because brick and mortar storefronts are all but obsolete, the eCommerce experience needs to be exhilarating, trustworthy and economical for the consumer.
For the business owner, the website
needs to be a true extension of their business and somehow manage to
give their customers the same experience that they would get if they
walked through the front doors of the live store.
Selling
products or services online may seem easy, but there has to be
something unique about the website that draws the customer in time
and time again. Realistically, there will be dozens of websites that
are offering similar pricing so there must be a reason for them to
bookmark your site and come back every single time that they need
something within your niche. That “reason” is what First Digital
works together with the business owner to create.
In our age,
eCommerce offers many
attributes that a brick and
mortar store cannot and
today's successful business
owner would want to take
advantage of every one of
them. Here are the main
benefits of having an
ecommerce site.
24/7 Business Outlet
The one reason that
websites are so vital to the success of any business these days is
that they never close. This offers true convenience for the consumer
as they can shop at their convenience versus the traditional “9-5”
hours of most stores. Customers have the option to shop at their own
convenience and also allows
them to buy what they would
like whenever they're ready
for it, whether it's during
traditional hours of the day
or in the late hours of the
night.
Worldwide Customer Base
There is not a corner of
the earth that your website
will not cover. Instead of
being focused on one city or
one state, your client base
is worldwide. That being the
case, it needs to appeal to
people of all types and not
use a focus that is only
particular to one culture or
one area of the world.
Having a wider audience
means you need a broader
business perspective.
Putting in a little extra
effort for expanding your
target audience and your
market will reap a lot of
benefits in the end.
Lower Overhead Costs
This is probably one of the
best assets of having a
website, even if you already
own a brick and mortar
store. A website adds income
without adding costs. We all
know expansion costs can
sometimes take years to
recover, not only because of
construction, but also
because of the added labor.
Your website will pay for
itself in as little as a
month and from that point
forward every penny is pure
profit.
Increased Customer
Service
Customer service is about
more than just answering a
question, it is about being
able to deliver whatever the
customer needs, when they
need it. A website is an
integral part of this as
they can give information
on any product at any time.
Enhancements such as “call
me now” or “live chat” give
the customer the live
shopping experience without
ever leaving their home.
It's also much easier to
provide great customer
service through a website as
there is more technology
available to help you reach
customers faster and keep
track of their needs.
How First Digital Can Help
For the business owner,
the website must also be
convenient and effective.
You should be able to edit,
delete, add products, change
prices and control inventory
with little to no effort. In
addition, the site needs to
offer secure transactions
that are easy for your
customers to complete. Each
and every aspect of the
website must come together
seamlessly to create the
perfect shopping experience
for both the owner and
customer.
The only
way to pull all of this
together is to listen to the
needs of the owner and
create a website that is
specific to their business.
If you have a brick and
mortar store, your online
store should be a reflection
of that business that will
not only invite new
customers, but also give the
feeling of ease that regular
customers have come to
expect the moment that they
walk into your store.
In order to achieve
this, we look at our
relationships with our
clients as a partnership
rather than a transaction.
In essence, our success is
directly related to your
businesses success. Our
websites reflect this
partnership and the result
in an online presence that
is second to none.