Pay Per Click (PPC) Call Tracking
Advertisements and promotions of businesses online is crucial for survival and growth of an organization. Google has introduced a new and revolutionary method of tracking PPC campaigns that has literally eaten up the competition. This is called PPC Call tracking, where phone calls for every PPC campaign get tracked to see how well the business is performing.Internet has provided us with several feats of tracking sheer amounts of data, however it is only feasible to do so when results are actually seen on every advertising campaign.
Measuring results is important!
Perhaps the most important factor to take into account for all of your PPC campaigns, is tracking. If you are unaware of it and do not know how to track your customers, you are just throwing your precious funds down the drain without getting a measurable track record of ROI.
Let us give you an example. Would you add sugar to tea without measuring it? Or make cake without measuring the pan dimensions and size? Planning and measuring can help you understand what you're putting into your business as well as help you be more patient with seeing results as you know that what you're doing is being done correctly.
The same is true with PPC. If you do not have the right tools intact for measuring your PPC campaign results, you are basically wasting your time and precious resources. When we talk about call tracking through PPC, you need to measure and see which ones of your targeted market actually followed you all the way.
So, what is this PPC Call tracking?
PPC Call tracking is a unique way to track your customers through calls. For every PPC campaign, Google provides you with a unique telephone number which gets posted on the Ad that your customers see. When anyone calls that number, Google traces the call, and redirects it to the official number of that business. This way, Google keeps a track record of all calls made based upon location, and duration.
Why hire us?
We are industry experts and can very well manage and track results for your PPC campaigns. We can follow each and every call for your business and make sure that you have a high ROI.
Some benefits of PPC tracking are:
- Unique call tracking numbers for the generation of reports
- Real time report generation helps clients view duration, time, date and caller's numbers
- Call analysis for recorded calls allow us to pull call information for customers
- Demographics help us to understand from where the call was coming from
We do all the work for you. From signing up to tracking PPC Calls, let us handle the offline advertisement work to measure results for your business. The metrics required for Call tracking are reported via Adwords account that we shall be using to promote your business. We shall provide a comprehensive and detailed report on the number of calls made, their duration, calls missed and received, etc.
Why go for PPC call tracking?
Unfortunately, most of the clients that we have come across deploy great marketing campaigns but no way of measuring and tracking results, which is useless even if the campaign is a big success. If you do not know who and from where your customers are coming, how would you be able to define success for your campaign?
Your business might be going good, but you can be the best by knowing more about your target market and the referral sources they are coming from. This way, you can provide better products, services and solutions to your customers.
Some of the problems that we have resolved are:
- Clients do not own a
unique tracking page
- Many do receive calls but
are unable to track
- Most clients are interested in sales, but not in tracking calls
Let us measure results for your PPC campaigns. See how PPC Call tracking service from us could be highly beneficial for you.